Case Study
BestSelf
E-Commerce company experiences 3 straight years of 20% or greater YoY unit product sales growth while also improving ad performance.
Overview
BestSelf Co is an e-commerce company that designs productivity tools that help people achieve their goals and become their best selves. The company specializes in the fields of productivity, tools, journals, and prompts. It was founded in 2015 and headquartered in Texas, United States.
Objectives
- Increase of brand presence
- Improve ad performance
- Increase of revenue and profitability
The Obstacle
Prior to partnering with us, Best Self Co. was lacking brand awareness and experiencing slow growth on Amazon. They were also struggling with high and inconsistent ACOS .
Commerce Machine Solution and Services
While with Commerce Machine, they improved ad performance from an ACOS consistently above 40% to under 25% within a year while increasing YoY sales by 25%.
Full Channel Management
- Full account management
- Up to date knowledge of Amazon policy changes
- Expansion of Catalog
Brand Awareness
- Increased storefront traffic and following
- Utilization of Posts to drive brand and product discovery
Advertising Expertise
- Proprietary suite of tools and technology to run effective campaigns both on and off Amazon
Marketing Expansion
- Canada (FBA and NARF)
- United Kingdom (FBA)
How We Helped
Full Channel Management
Complete Amazon account management in both North American and European marketplaces.
Listings Optimization
Complete optimization of their entire catalog which included, images, copy, A+ content, and storefront.
PPC Campaigns
Optimized PPC Campaigns to increase visibility of the brands and maximize sales and profitably.
Paid Media Services
Optimized Facebook and Google Ads improved conversions and traffic to their Shopify site as well as set up Tik Tok ads.
Results
Achieved by 2022 after 3 yeas of collaboration.
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