Case Study


FIGS experiences 792% Lifetime Annual Increase in Medical Apparel Sales



FIGS is a direct-to consumer American healthcare apparel and lifestyle brand that celebrates, empowers and serves current and future generations of healthcare professionals. The company sells scrubs that come in a variety of colors and styles, as well as a number of other products for healthcare professionals. It was founded in 2013 and established an Amazon presence in 2015.


The Obstacle

Prior to partnering with us, FIGS sold on Amazon through Vendor Central. They did not have a strategy for optimizing listings or promoting them on the channel.

Commerce Machine Solution and Services

While with Commerce Machine, FIGS more than doubled their sales in their first year and have continued to experience YoY revenue growth of at least 50-75% in the following years. Brand awareness in the Amazon marketplace has seen tremendous growth with new to brand sales accounting for over 70% of overall sales while keeping ACOS below 15%.

Full Channel Management

Brand Awareness

Advertising Expertise

Marketing Expansion

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How We Helped

Full Channel Management

Complete Amazon account management in both North American and European marketplaces.

Listings Optimization

Complete optimization of their entire catalog which included, images, copy, A+ content, and storefront.

PPC Campaigns

Optimized PPC Campaigns to increase visibility of the brands and maximize sales and profitably. 

Canadian Marketplace Expansion

Optimized PPC Campaigns to increase visibility of the brand and maximize sales and profitably.


Achieved by 2022 after 3 yeas of collaboration.

1 %
YoY Increase in Sales
1 %
Annual Increase in Sales

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