Case Study
FIGS
FIGS experiences 792% Lifetime Annual Increase in Medical Apparel Sales
Overview
FIGS is a direct-to consumer American healthcare apparel and lifestyle brand that celebrates, empowers and serves current and future generations of healthcare professionals. The company sells scrubs that come in a variety of colors and styles, as well as a number of other products for healthcare professionals. It was founded in 2013 and established an Amazon presence in 2015.
Objectives
- Increase of brand awareness
- Improve ad performance
- Increase of revenue and profitability
The Obstacle
Prior to partnering with us, FIGS sold on Amazon through Vendor Central. They did not have a strategy for optimizing listings or promoting them on the channel.
Commerce Machine Solution and Services
While with Commerce Machine, FIGS more than doubled their sales in their first year and have continued to experience YoY revenue growth of at least 50-75% in the following years. Brand awareness in the Amazon marketplace has seen tremendous growth with new to brand sales accounting for over 70% of overall sales while keeping ACOS below 15%.
Full Channel Management
- Full account management
- Up to date knowledge of Amazon policy changes
- Listing optimization for a catalog of over 1000 SKUs
Brand Awareness
- Increased storefront traffic and following
- Utilization of Posts to drive brand and product discovery
Advertising Expertise
- Proprietary suite of tools and technology to run effective campaigns both on and off Amazon
Marketing Expansion
- Canada through NARF
How We Helped
Full Channel Management
Complete Amazon account management in both North American and European marketplaces.
Listings Optimization
Complete optimization of their entire catalog which included, images, copy, A+ content, and storefront.
PPC Campaigns
Optimized PPC Campaigns to increase visibility of the brands and maximize sales and profitably.
Canadian Marketplace Expansion
Optimized PPC Campaigns to increase visibility of the brand and maximize sales and profitably.
Results
Achieved by 2022 after 3 yeas of collaboration.
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