Case Study
The OHM Store
How we grew The OHM Store’s Amazon Business through Catalog and Marketplace Expansion
Overview
The Ohm Store launched its first Tibetan Singing Bowl in January 2016. They have grown to offer a collection of handcrafted products which include journals and meditative jewelry while keeping singing bowls at the center of their product line. Their intention is to bring peace and connection to the lives of their customers.
Objectives
- New Products Launch
- Marketplace Expansion
- Increase of revenue and profitability
The Obstacle
Prior to partnering with us, Ohm Store primarily offered two singing bowls. They were actively trying to resolve whether to discontinue or redesign their 4 inch singing bowls.
Commerce Machine Solution and Services
While with Commerce Machine, the catalog grew to carry four different 4 Inch Bowls. In the second year, these bowl made up 10.3% of the accounts total revenue. In the third year, the revenue from the 4 Inch Bowls grew to make up 19.5% of the accounts total revenue.
Full Channel Management
- Full account management
- Up to date knowledge of Amazon policy changes
- Listing optimization for a catalog of over 2500 SKUs
Inventory Management
- Forecast and manage inventory needs
- Create Shipping Plans
- File Reimbursement Claims
Brand Awareness
- Increased storefront traffic and following
- Utilization of Posts to drive brand and product discovery
Marketplace Expansion
- Canada (FBA and NARF)
- United Kingdom (FBA) Germany and non-UK European Marketplaces (through Germany)
How We Helped
Full Channel Management
Complete Amazon Account Management in both North American and European marketplaces.
Listings Optimization
Complete optimization of their entire catalog which included, images, copy, and A+ content.
PPC Campaigns
Initiated PPC Campaigns to increase visibility of the brand and maximize sales and profitably.
PPC Campaigns
Optimized PPC Campaigns to increase visibility of the brands and maximize sales and profitably.
Results
Achieved for the entire OHM Store brand in the first two years of collaboration.
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