Case Study

Swimwear Anywhere

How a premier swimwear brand grew their Amazon catalog to over 2500 products and increased unit sales 190% YoY

Overview

SWIMWEAR ANYWHERE, INC. is a premier designer and manufacturer of  swimwear in North America and own the brands Coco Reef, Coco Rave, Beach  House, Roxanne, and Gabar. Leading the swimwear industry in quality and innovation since 1933, they are the originators behind bra sized swimwear, and  the company is known for its exceptional fit, quality, and fashion forward designs.

Objectives

The Obstacle

Prior to partnering with us, Swimwear Anywhere had supplied Amazon purchase orders through Vendor Central which limited their control of pricing and brand sales on Amazon, as well as the potential for growth.

Commerce Machine Solution and Services

Commerce Machine was able to fully transition the sales of their BEACH HOUSE and COCO REEF brands to Seller Central where their catalog was fully optimized with improved listing images, copy, and A+ Content. In addition, Amazon Advertising was implemented and optimized to increase brand awareness, sales, and profitability.

Full Channel Management

Inventory Management

Brand Awareness

Advertising Expertise

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How We Helped

Full Channel Management

Transitioned from sales through Vendor Central to all Beach House and Coco Reef sales through Seller Central.

Listings Optimization

Complete optimization of their entire catalog which included, images, copy, and A+ content.

Remote Fulfillment

Expanded sales into Canada and Mexico through enrollment in Amazon North America Remote Fulfillment.

PPC Campaigns

Initiated PPC Campaigns to increase visibility of the brands and maximize sales and profitably.

Results

Achieved for the entire Beach House brand in the 1st year of collaboration.

100 %
Increase of Visitors
1000 %
Increase of Sales Revenue
1000 %
Increase of Unit Sales

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