Case Study
Swimwear Anywhere
How a premier swimwear brand grew their Amazon catalog to over 2500 products and increased unit sales 190% YoY
Overview
SWIMWEAR ANYWHERE, INC. is a premier designer and manufacturer of swimwear in North America and own the brands Coco Reef, Coco Rave, Beach House, Roxanne, and Gabar. Leading the swimwear industry in quality and innovation since 1933, they are the originators behind bra sized swimwear, and the company is known for its exceptional fit, quality, and fashion forward designs.
Objectives
- Increase of brand presence
- Better control of listings and pricing
- Increase of revenue and profitability
The Obstacle
Prior to partnering with us, Swimwear Anywhere had supplied Amazon purchase orders through Vendor Central which limited their control of pricing and brand sales on Amazon, as well as the potential for growth.
Commerce Machine Solution and Services
Commerce Machine was able to fully transition the sales of their BEACH HOUSE and COCO REEF brands to Seller Central where their catalog was fully optimized with improved listing images, copy, and A+ Content. In addition, Amazon Advertising was implemented and optimized to increase brand awareness, sales, and profitability.
Full Channel Management
- Full account management
- Up to date knowledge of Amazon policy changes
- Listing optimization for a catalog of over 2500 SKUs
Inventory Management
- Forecast and manage inventory needs
- Up to date knowledge of Amazon policy changes
- Listing optimization for a catalog of over 2500 SKUs
Brand Awareness
- Increased storefront traffic and following
- Utilization of Posts to drive brand and product discovery
Advertising Expertise
- Proprietary suite of tools and technology to run effective campaigns both on and off Amazon
How We Helped
Full Channel Management
Transitioned from sales through Vendor Central to all Beach House and Coco Reef sales through Seller Central.
Listings Optimization
Complete optimization of their entire catalog which included, images, copy, and A+ content.
Remote Fulfillment
Expanded sales into Canada and Mexico through enrollment in Amazon North America Remote Fulfillment.
PPC Campaigns
Initiated PPC Campaigns to increase visibility of the brands and maximize sales and profitably.
Results
Achieved for the entire Beach House brand in the 1st year of collaboration.
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